WHY AN EMAIL LIST IS CRUCIAL TO YOUR BUSINESS // I know I said “episode 8”, but I meant 9. Whoops! Okay, what would you do if social media, all of sudden, disappeared? I know, it sounds crazy thinking about that in 2019, but Instagram is owned by Facebook. And Facebook is owned by Mark Zuckerberg. You don’t own your followers. Mark Zuckerberg does. And my question to you is: Do you really want to leave your business hinging on what Mark Zuckerberg and other Silicon Valley private corporations decide to do next? Their incentive is their own profit, not yours.
So for this episode, I want you to be open to reframing what you think about email. Yes, it sounds outdated at first. Email marketing sounds kind of salesy and old fashioned, just another thing you need to do for your business.
But in reality, it looks pretty different. It’s a more personal way to connect with your people, a way of really giving them an exclusive experience, a way of giving them more of you and serving and engaging them the way you just can’t on social media. And it’s a safety net. A way for you to keep your most committed people, just in case social media isn’t forever. You really want to make sure in case your social media accounts get banned or hacked, that your entire business doesn’t go belly-up. Daunting thought, right?
You really want to look at your email list as another opportunity to connect in today’s world. To serve and engage with exactly the right people that you want to attract into your business.
When you’re done listening to this episode, you will have a full understanding of how building your list will be a huge bargaining chip in your launches, your customer retention, your brand deals, and your day-to-day business. And even if your list is small, or if you don’t have one yet, that is okay.
But you really want to start growing that list as soon as possible. Because once you do, and you most likely will in the future, whether that’s in a few months or in a year from now, or two years, you will be thankful that you started collecting emails before, even though you may not even have had a product back then. You will regret not having started earlier when you’ll try to launch your product to a fresh list.
I would also love to invite you to my Facebook group „Online Marketing For Artists“! We’ll be talking art, social media presence, Instagram, account growth strategies and much more. I wanted to build a community where artists all over the world can connect and help each other out!
Now, if you want to be super awesome, you can subscribe to this podcast, it would help me immensely. If you don’t see me announcing the next episode on social, you won’t have to miss the future episodes that’ll go up. You can subscribe on iTunes or anywhere you listen.
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The live-workshop style business podcast that is helping online artists all over the world redefine success and chase their dream of becoming paid artists. New and upcoming artists have to adjust their business strategy to the 21st century. An online presence and building your personal brand are marketing skills that you can train and master. Dig in, do the work and tackle your biggest goals.
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