A new study carried out by Dr. Richard Stephens, funded by Nurofen, provides further evidence on the power of swearing to increase pain tolerance. Study shows that the f-word can be effective at helping us tolerate pain but new socially acceptable swear words are not. To understand the experiment and science of swearing, watch the new video.
What The @*!$? New research, funded by Nurofen, shows swearing is effective to help us tolerate pain
A new study carried out by Dr. Richard Stephens, funded by Nurofen, provides further evidence on the power of swearing to increase pain tolerance. Study shows that the f-word can be effective at helping us tolerate pain but new socially acceptable swear words are not. To understand the experiment and science of swearing, watch the new video.
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