In this Sprocket talk What Is video, we cover what is personalized one-to-one sales videos. I dive in and share why they are important to your company as well as share three ways you can start to use them at your business.
We also talk about how one-to-one personalized videos are not limited to your sales team.
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TRANSCRIPT
So today's topic is personalized one-to-one sales videos.
This one’s for you, Bill.
I mean Jane.
Or is it John Snow?
Or is it ...
Nope, no spoilers here!
But, that leads me to, What is it?
What is Personalized 1:1 Sales Videos?
Personalized sales videos are video content which you create that are tailored to a specific person in the sales process.
You might include the person's name, company name, or messaging that is specific to them.
Why is it important for your company?
These videos aren’t new, but they’re gaining in popularity.
Marketing has used personalized videos over the years.
Now we’re seeing sales teams pick up the baton and run with them.
These 1-to-1 videos are important because, in this world of more one-on-one communication and less mass media selling, personalized videos for sales become a powerful connection tool.
Personalizing your communication along the buyer’s journey increases delight, helping close more deals.
And with solutions to help you create more personalized one-to-one sales videos available, it’s time to jump on the bandwagon!
How can you use personalized videos in your sales strategy?
From initial messages to prospects all the way to proposal reviews and thank yous, you can personalize sales videos to really wow your audience.
Here are three ways your sales team can use personalized sales videos to make your prospects notice them.
1 Add a personal token like their first name.
Vidyard is a video marketing tool that does this.
Or if you’re creating a truly one-to-one video, use their name on a whiteboard, iPad, or piece of cardboard if you have to.
Heck, you could even say their name in the video!
It blows people away when you simply take a minute to create a video with their name.
2 Team introductions and meeting prep.
Whether you’re making a hand-off to someone else, introducing yourself or getting ready for a meeting, you can record a 30-second video as writing a few sentences.
Get into the habit of video first, and you’ll crank out these quick “hellos” all day long.
Imagine you’re a prospect with a sales meeting, and you get an email with a personalized sales video where the representative simply takes 30 seconds to introduce herself, remind you of the time and give you a heads up that the meeting is in Zoom with video.
BOOM - mind blown!
3 Finally… how about using personalized one-to-one sales videos for fun moments like holidays or special occasions!
Whether you’re celebrating summer or wishing your contacts a Happy New Year, you can add personalization to it to take your content to the next level.
Any way you can get your prospects to engage with your brand is a win - and video tees up that win!
Now that you know what personalized one-to-one sales videos are and why personalized one-to-o
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