How Best To Start A Blog Keyword Research Easily DUE CREDIT GOES TO THE ORIGINAL VIDEO CREATOR. I CREATED FOR EDUCATIONAL PURPOSE.
Keyword research is the very first thing you do before you go off and start writing your blog post. Your KW is like your road map to get the results you want out of your article.
A. What are keywords?
These are single word phrases which internet users type into search engines in order to trace specific contents of a web page. Keywords are usually selected by a team of experienced optimizers who aim at making web content communicate with internet users and search engine spiders in a reasonable way.
Keywords usually serve as a representation of what a web page is all about hence the reason they are usually incorporated into web page's text bodies as well as Meta information in the most natural way.
B. Keywords research tools options
At the moment there are a number of keyword research tools options which make it very easy to pick the best keyword phrases for optimizing Web pages. Take note, the best keyword research tools serve as a guarantee to drive the right traffic to your webpage.
Remember, simply because a specific keyword generates high volume search is never a guarantee that drive right traffic to your site or help you achieve your online marketing goals.
Below is an overview of a few keyword research tools options. They include:
SeCockpit and Market Samurai are two of my most recommended because I love the in depth options they have. Downfall is they're quite pricey.
i. Keyword spy
Though it is a paid keyword research tool, just as the name suggests, it allows you to spy on the keyword search of your competitors.
ii. Research Central
This keyword research option combines both keyword search and domain on a single search. It also allows for a more comprehensive research of keywords depending on the data provided.
iii. The WordPot
This keyword research option provides search volume figures as well as suggestions and ideas of words that can best serve as keywords for your niche.
iv. Word stream
It is a free keyword research option which provides access to a huge database of keywords from where you can choose which one to work with.
v. Bing
This keyword research options data is not focused on averages. This in turn serves as a guarantee for accurate potential search terms which can finally be used as keywords.
C. Why keyword written articles help in search engine rankings
a) Keyword written articles help improve the overall ranking of websites. This way, prospective clients are able to click and access your site instead of your competitors.
b) Keyword written articles help webmasters to understand the behavior of their target market with respect to the products or services which they have provided online. The information / feedback they get in return is used to optimize web pages and their content to search engine and internet user friendly manner.
c) Keyword written articles helps in shaping the inventory plus it also promotes better content creation for the target market.
D. Characteristic of good keywords
i. They should never in any way mislead or trick search engine spiders or intent users.
ii. Should boost your search engine ranking by helping top search engines such as Google understand page contents
iii. Help generate more qualified traffic to your webpage and other desired online platforms
iv. Increase conversions by linking prospective clients instead of competitors to webmasters
v. Help easily get content in front of the right people at the right time
vi. Help webmasters communicate better with their target online markets.
E. What are long tail keywords?
These are a string of words [usually three to five] used as a keyword phrase though very specific and niche targeted. These types of keywords are usually commonly used by internet users to narrow down the results of what they are searching for online. Long tail keywords allow internet users to be very specific plus they also help them get the right content easily.
F. How keyword stuffing in an article can hurt you?
This is the use of too many keywords stuffing them in your content in a manner which is not natural. This practice is unethical in the sense that it make the keyword phase used throughout the text very suspicious. One average the best keyword density recommended is between 3 to 7 percent.
Any web content with keyword density past the ten percent mark does not make any sense especially if read by humans. The effect of keyword stuffing is that your overall search engine rankings will be affected. As a result, as a webmaster your website will not generate the much needed traffic hence you will most likely end up losing traffic to your competitors.
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