Why Maslow's Hierarchy Of Needs Matters

Maslow's Hierarchy, (or Pyramid), of Needs is one of the central ideas in modern economics and sociology. The work of a once little-known American psychologist, it has grown into an indispensable guide to understanding the modern world. This film explains who Maslow was, what his pyramid is, and why it matters so much.
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“One of the most legendary ideas in the history of psychology is located in an unassuming triangle divided into five sections referred to universally simply as ‘Maslow’s Pyramid of Needs’.

This profoundly influential pyramid first saw the world in an academic journal in the United States in 1943, where it was crudely drawn in black and white and surrounded by dense and jargon-rich text. It has since become a mainstay of psychological analyses, business presentations and online lectures – and grown ever more colourful and emphatic in the process…”


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CREDITS

Produced in collaboration with:

Mike Booth



Title animation produced in collaboration with

Vale Productions

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