So you have existing sales reps. And you want to know if you should train the existing reps the same way you train the new reps. You also want to know whether we can train your existing sales reps. The short answer is YES. And here's the key:
If you are going to train anyone on your team inside a department, EVERYONE with the same role needs to get the training. Because if you don't, you'll end up with a cultural divide.
Your culture is one of your most important assets when it comes to scaling your business. Culture is what makes it easy to plug people in so they learn quickly. So they can be a part of something where they feel like they have momentum, they're moving forward, they're achieving goals, they're growing, they're stretching, etc.
Culture is what keeps top talent on your team over the long-term.
So, if you say, "you guys get this training but these other guys don't," one group will have their way doing things, another will have a different way. And if they don't agree on how to approach the mission, it will lead to problems down the line. Avoid this at all costs.
That's why, whenever a client signs on with us and they already have salespeople, we train the existing reps too. And we do this at no extra charge. Because ultimately, we want our client's cultures to be congruent and consistent. We want their team to feel safe and included.
When we can build that environment, that's when the team starts to fire on all cylinders. Everybody's speaking the same language, they're all on the same wavelength. And your team can scale bigger, faster.
If you'd like to know more about how we can scale your sales team using the "ATM System," watch our free case study today. Click on the link below to get immediate access.
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