Researchers are busy people. They must teach, publish, and attend conferences. Despite their workload, they should still maintain a blog to build their careers, find collaborators and get research ideas.
Here are 3 reasons to start a blog.
The media uses Google to find experts. Having an active blog increases visibility and leads to book deals, TV spots and awards.
Having a blog greatly improves research papers by informally pitching new research ideas and forcing authors to write in a more accessible way.
Finally, blogging also reveals your work to researchers who might not know about you but who would want to collaborate.
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