It's not an email list... its YOUR COMMUNITY! (Increase Your Engagement!)

So often I find people who use email lists engaging With Their audience in the wrong way. We tend to forget about the humanity on the other side of the devices that we are using.

When you go to your mailbox you don't open or look at every piece of mail do you? That's because there is a lot of companies abusing your inbox. But if a bright shiny interesting-looking package shows up how excited do you feel?

You need to start thinking about the humans behind the machines. The next time you go to send an email to your audience ask yourself "how is this adding value to someone's life?

How are you currently engaging with your community in a meaningful way? Drop a comment below and share your experiences. Maybe you can help someone see the light at the end of the spam!

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