Case Study: The Facebook Lab: Leveraging Social to Inform Cross-Screen Creative

As Freshly brings its ad effort to TV, the DTC brand hopes to apply the same data discipline that brought it success online to offline. Kristina will share its use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Testing of offers, creative, day parts and more are structured to ensure accuracy while also ensuring customer acquisition costs remain stable. What has a leading D2C learned about brand building and maintaining performance as it plans to go big?
PRESENTER
Kristina Lock, Associate Director, Integrated Growth Strategy, Freshly

Mediapost,insider summit,tv,television,advertising,media,video,youtube,facebook,marketing,Montauk,