Do You Want to Be Successful or Do You Want to Be Cool

It may be cooler to sell the latest sneakers to the hottest trending celebrity, but it's much more practical to sell it to sell them to John Smith on Wall Street. Working with celebrities is not only difficult because they are hard to get in touch with, but also because they are used to preferential treatment and will likely want some kind of deal out of it. Take a step back and ask yourself if you want to be "cool" because your clients are celebrities or do you want to be successful and have practical clientele.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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