Babak Azad - Winning the Story in your Customers Head

Your brand is represented by the story that customers tell themselves, and very importantly their friends and family, about your products and your business. When optimizing your efforts in building a brand and creating better experiences with your product and your business, one should start with the most leveraged and highest impact areas. All companies have constrained resources, but when you prioritize what will have the greatest impact on the most important story there is about your business (your customers’), then you can set yourself up for continuous growth and improvement.

Check out the full summary and interview with Babak Azad here:

eCommerce,Branding,Brand building,customer experience,affiliate marketing,e-commerce,