The $13 billion Sajjan Jindal-led JSW Group, operating in the core sectors of steel, energy, cement and infrastructure, is entering into paints business in India with JSW Paints. "Our 'Any Colour One Price' ensures consumers great value, ushers price transparency and makes them free to choose colours confidently for their homes," said A S Sundaresan, joint managing director and CEO of JSW Paints.
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